Climate Justice: A Messaging Guide
Source: Public Interest Research Centre
Author(s): PIRC, 350.org, NEON
We’ve put this guide together to share some of our initial messaging learning from Framing Climate Justice, a participatory cross-movement framing project coordinated by PIRC, 350.org and NEON seeking to bring justice firmly to the centre of climate change communications. During the project we explored different framing and narrative techniques, carried out communications research, developed new ways of talking about climate justice and tested them with people across the UK. The research threw up as many questions as it answered, and so we’ll continue to create, test and learn on the road ahead, and we’ll update this guide with further messaging recommendations along the way. This guide is for campaigners, activists, spokespeople, and anyone trying to talk about climate justice. Although based on research of UK audiences, we hope that parts of the guide will be useful in communicating with a wide international audience by activists around the world. The aim is to bring global justice into our understanding and advocacy on climate breakdown.
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