Category: Guides

These are handbooks that provide practical advice for environmental communicators. The most recent guides are at the top.

Framing Nature Toolkit

Our wildlife matters…but so do our words. This guide will show that our choice of words is just as important as any other decision we make in conservation. The guide will explain what framing is and how we can use it to create a better world for wildlife. If we communicate with an understanding of framing we are more likely...

Communicating Decentralised Renewable Energy to Financiers and Senior Policymakers: A Guide for Campaigners and Non-Governmental Organisations

Effective communications requires reflecting and responding to different audiences, and tailoring messaging to the values of each audience. NGOs and financiers have different values and therefore use different narratives, often with entirely different vocabularies. Policymakers – especially those in government and multilateral development agencies – tend to sit between the two sectors, adopting some of the NGO concerns about social...