Category: Guides

These are handbooks that provide practical advice for environmental communicators. The most recent guides are at the top.

Framing Nature Toolkit

Our wildlife matters…but so do our words. This guide will show that our choice of words is just as important as any other decision we make in conservation. The guide will explain what framing is and how we can use it to create a better world for wildlife. If we communicate with an understanding of framing we are more likely...

Communicating Decentralised Renewable Energy to Financiers and Senior Policymakers: A Guide for Campaigners and Non-Governmental Organisations

Effective communications requires reflecting and responding to different audiences, and tailoring messaging to the values of each audience. NGOs and financiers have different values and therefore use different narratives, often with entirely different vocabularies. Policymakers – especially those in government and multilateral development agencies – tend to sit between the two sectors, adopting some of the NGO concerns about social...

The Consensus Handbook

This handbook provides a brief history of the consensus on climate change. We’ll summarize the research quantifying the level of scientific agreement on human-caused global warming. We’ll examine what the public thinks about the consensus, and the misinformation campaigns that have sought to confuse people. We’ll look at how we should respond to misinformation and how best to communicate the...

Let’s Talk Faith & Climate: Communication Guidance for Faith Leaders

Let’s Talk Faith and Climate: Communication Guidance for Faith Leaders is designed to be useful to both experienced and novice climate change and faith communicators. This guide synthesizes the latest academic research and message testing on climate communications from across the social sciences into a practical guide to support meaningful discussions on climate change and faith among individuals and groups....

Fear Doesn’t Work and Other Lessons on Climate Change Communication

Last year, Climate Tracker produced toolkits to help journalists, writers, and other communicators write about climate change and publish it in media. But, we couldn’t help ask ourselves: what makes climate change communication effective? How do we deal with climate skeptics? And how can we communicate climate science clearly? We decided to come up with a new toolkit to try...