Category: Guides

Fear Doesn’t Work and Other Lessons on Climate Change Communication

Last year, Climate Tracker produced toolkits to help journalists, writers, and other communicators write about climate change and publish it in media. But, we couldn’t help ask ourselves: what makes climate change communication effective? How do we deal with climate skeptics? And how can we communicate climate science clearly? We decided to come up with a new toolkit to try...

Managing the Psychological Distance of Climate Change

Climate change is a notoriously ‘distant’ risk for most people – it feels ‘not here’ and it feels ‘not now’. Anyone who has had any experience trying to engage the public on climate change will likely recognise the challenge of overcoming the so-called ‘psychological distance’ of the issue, and bringing climate change ‘closer to home’. There is a lot of...

Faith & Climate Change: A guide to talking with the five major faiths

Faith shapes the values and behaviour of billions of people. In 2015 there was a surge in action on climate change from faith groups – and with more than 8 in 10 people worldwide identifying with a faith, we need to keep that momentum going. For climate communicators both within and outside faith communities, there is a need to better...