Britain Talks Climate: A toolkit for engaging the British public on climate change
Source: Climate Outreach
Author(s): Susie Wang, Adam Corner, Jessica Nicholls
Britain Talks Climate is an evidence-based toolkit designed to support any organisation that wants to engage the British public on climate change. It offers a shared, strategic understanding of the British public, and – against a backdrop of growing concern about polarisation – identifies effective ways to engage across the whole of society.
The segmentation research underpinning Britain Talks Climate reveals a public that is fractured but not deeply polarised, with climate change emerging as an issue that has the potential to unite us. But building narratives that resonate with a diverse range of values and everyday concerns is critical for the long-term goal of deepening public engagement – and keeping it there.
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