Communicating Climate Change and Energy with Different Audiences in Alberta
Source: Climate Outreach
Author(s): George Marshall, Amber Bennett
In this report we explore additional language that speaks to the values and identities of different audiences within Alberta. The report includes narratives tailored to each audience – what communicators call “sub-narratives”. The sub-narratives are intended to sit within the larger meta- narrative from Report I, giving the latter greater nuance and speci c meaning.
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