Diet Change and Demographic Characteristics of Vegans, Vegetarians, Semi-Vegetarians, and Omnivores

Source: Humane League Labs

Author(s): Nick Cooney

Year: 2014


In the summer of 2013, Humane League Labs carried out a large-scale survey of vegans, vegetarians, semi-vegetarians, and omnivores to learn the demographic and diet change patterns of each group. With over 3,000 respondents, including over 1,500 vegans and vegetarians, the survey was the largest of its kind ever carried out. The goal of the survey was to enable vegan advocacy organizations to create more effective materials and messaging by learning more about each group and its eating patterns.

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