Engaging the public on climate risks and adaptation
Source: Climate Outreach
Author(s): Adam Corner, Christina Demski, Katharine Steentjes, Nick Pidgeon
As the UK continues to deal with record-breaking flooding and prepares to host the UN climate summit in November, a survey conducted in collaboration with Cardiff University reveals the biggest shift yet in public perceptions of climate risks, resilience and adaptation.
Topline findings of the survey of over 1400 nationally-representative adults in October 2019 include the fact that climate change was ranked the second most important issue facing the UK – up from 13th place in 2016. Climate concern has doubled in the past four years, with 40% saying they were now ‘very or extremely’ worried. 75% of survey respondents supported using public money now to prepare the UK for climate risks.
But how do we move from concern to action, particularly in the run-up to the UN climate summit? To accompany our survey findings report, we’re releasing a guide which highlights the importance of effective public engagement for progress on climate adaptation. It provides seven practical, evidence-based recommendations for communicators and practitioners working to engage the public on climate risks and adaptation.
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