Framing Nature Toolkit

Source: Public Interest Research Centre

Author(s): Ralph Underhill

Year: 2018

Excerpt:

Our wildlife matters…but so do our words.

This guide will show that our choice of words is just as important as any other decision we make in conservation. The guide will explain what framing is and how we can use it to create a better world for wildlife. If we communicate with an understanding of framing we are more likely to convince, motivate and inspire others to help our cause.

Every job involves communication so there is something in here for everyone. We have filled this toolkit with exercises and examples to enable you to put framing into practice. If you want to learn more about the research and theory we used to create this toolkit check out our earlier publication Common Cause for Nature.

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