Guide to Communicating Carbon Pricing
Source: World Bank
Author(s): George Marshall, Darragh Conway, et al.
Effective communications are integral to designing and implementing a carbon price. They provide the means for building acceptance internally across government and externally with key stakeholders and the wider public. This shared understanding and acceptance is essential for building a robust policy that can be sustained through electoral and economic cycles.
This Guide provides practical, step-by-step guidance on how to develop communications strategies for carbon pricing, and how to integrate communications into the policymaking process. The evidence is drawn from a large body of formal research, including over 30 interviews and an international survey of leading practitioners from governments, civil society, and business.
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