Let’s Talk Climate: Messages to Motivate Americans
Author(s): Bob Perkowitz, Meighen Speiser, Kirra Krygsman
It’s time to start a new conversation on climate. It’s no longer a special interest of the environmental groups – it’s becoming a personally relevant public interest for all of us.
The long-predicted realities of climate change are upon us now. We need to address the causes and consequences of unprecedented increases in droughts, floods, wildfires, extreme weather and related threats to our health, families, and communities.
At the same time, leadership for climate solutions is growing dramatically. Major faith communities, heralded by Pope Francis; leading health organizations, such as the American Public Health Association; Fortune 500 companies, including Procter & Gamble, Google, and General Mills; virtually every college and university in America; and states and cities across the nation are taking action and speaking out for climate solutions.
As awareness and concern increase, we must help translate that into effective action. We must inspire hope and agency in people and organizations across the nation. Messaging is not the sole answer, but everything we do must be grounded in effective communication.
This report helps us start a new and successful conversation on climate. The messages within connect with values, identities, and priorities to capture attention, inspire hope, and motivate action on climate solutions among “persuadable” Americans.
We invite you to use this powerful language to help propel climate as a priority in town halls, boardrooms, hospitals, universities, places of worship, and Congress. Godspeed.
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