Mainstreaming low-carbon lifestyles
Source: Climate Outreach and CASPI
Author(s): Niall McLoughlin, Adam Corner, Jamie Clarke, Lorraine Whitmarsh, Stuart Capstick, Nick Nash
When it comes to mainstreaming low-carbon lifestyles, why do we need to move from ‘nudge’ to ‘think’? How do we make sure we’re focusing on the behaviours and audiences that really matter? When does one sustainable behaviour lead to another? What role do positive social norms and authentic storytelling play?
These are some of the questions brought together in a report drawing on key findings from Cardiff University’s Low Carbon Lifestyles & Behavioural Spillover (CASPI) programme. This programme funded by the European Research Council has spanned 5 years and 7 countries.
We present these findings in the context of wider social science research on low-carbon lifestyles, and offer a set of recommendations for how to move beyond small-scale and piecemeal approaches to behaviour change.
This report is designed for the wide range of individuals and organisations involved in influencing sustainable behaviours including national policymakers, local authorities, professional campaigners, and those leading community-level initiatives.
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