Managing the Psychological Distance of Climate Change

Source: Climate Outreach

Author(s): Tim Isaksson, Adam Corner

Year: 2016

Excerpt:

Climate change is a notoriously ‘distant’ risk for most people – it feels ‘not here’ and it feels ‘not now’. Anyone who has had any experience trying to engage the public on climate change will likely recognise the challenge of overcoming the so-called ‘psychological distance’ of the issue, and bringing climate change ‘closer to home’. There is a lot of research to support the idea that reducing the psychological distance of climate change is important, but this guide explains why it may not be as straightforward as focusing on ‘local’ rather than ‘global’ aspects of the issue.

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