Recommendations for engaging young people with climate change campaigns
Source: Climate Outreach
Author(s): Chris Shaw, Sybille Chiari, Julie Doyle, Sonja Völler, Bernd Hezel, Persephone Pearl
Greta Thunberg has clearly inspired a momentous youth movement, but many young adults who are aware of the urgency of climate change are yet to fully immerse themselves into the new wave of climate campaigning. Young campaigners have been telling us they want to reach beyond the usual suspects of young middle-class environmentalists. Our research with young campaigners revealed that most of those aged 18-24 became actively engaged with climate change when they left home for university, and they want to learn how to better engage beyond the university campus. The recommendations in our “do’s and don’ts” briefing are for young climate campaigners and groups who want to broaden the appeal of their campaigns and bring in new young audiences.
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