Selling Sustainability: Primer for Marketers

Source: Sustainable Lifestyles Frontier Group

Author(s): Futerra, BSR

Year: 2015

Excerpt:

Sustainable products, services and behaviors are the future. They are better for business, consumers and the planet, and increasingly consumers are asking for them. — ninety-three percent of global consumers want to see more of the brands they use support worthy social and/or environmental issues, and three out of four teenagers say they want to buy more sustainable products. So why is selling sustainability so difficult?

PDF icon Download PDF

Are you familiar with this resource?
If so, please give it a rating:
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...