Selling Sustainability: Primer for Marketers
Author(s): Futerra, BSR
Sustainable products, services and behaviors are the future. They are better for business, consumers and the planet, and increasingly consumers are asking for them. — ninety-three percent of global consumers want to see more of the brands they use support worthy social and/or environmental issues, and three out of four teenagers say they want to buy more sustainable products. So why is selling sustainability so difficult?
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