Common Cause Communication: A Toolkit for Charities
Source: Common Cause Foundation
Author(s): Tom Crompton, Netta Weinstein
Take a look at our new Common Cause Communication Toolkit, which comprises a book and a series of other downloadable resources. The Toolkit presents a set of practical principles for crafting Common Cause Communications, each built on a solid research foundation. These principles are then applied to a range of different examples of charity communications – in crafting communications, campaigns or fundraising copy. We hope that resource will be useful to a wide range of different charities. We carefully developed it through collaboration between two very different organisations: WWF (a conservation charity) and Scope (a disability rights charity). The principles that we develop are equally applicable across a wide range of different causes!
Talk.Eco encourages you to visit the Common Cause Foundation website to access additional related resources.
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