The Common Cause Handbook: A Guide to Values and Frames for Campaigners, Community Organisers, Civil Servants, Fundraisers, Educators, Social Entrepreneurs, Activists, Funders, Politicians, and everyone in between
Source: Public Interest Research Centre
Author(s): Tim Holmes, Elena Blackmore, Richard Hawkins, Tom Wakeford
A clear, concise and easily-digestible summary of the relevant research on values and frames and its implications, emphasizing the importance of civil organizations working together to foster more ‘intrinsic’ values in society….
In both action and thought, people are affected by a wide range of influences. Past experience, cultural and social norms, and the money at our disposal are some of the most important. Connected to all of these, to some extent, are our values—which represent a strong guiding force, shaping our attitudes and behaviour over the course of our lives. Our values have been shown to influence our political persuasions; our willingness to participate in political action; our career choices; our ecological footprints; the amount of resources we use, and for what purpose; and our feelings of personal wellbeing.
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