What Cover Photos Make People Most Interested In Reading Pro-Veg Literature?
Source: Humane League Labs
Author(s): Sabine Doebel, Susan Gabriel, Nick Cooney
The goal of this study was to determine what kind of cover photo would make a person most likely to pick up a vegetarian starter guide or accept a vegetarian leaflet. We report our analyses in two stages: we present analyses of the full sample spanning all ages first, followed by analyses including only data from respondents 24 years of age and younger. The latter represent 56% of the overall sample, the vast majority of whom were between 18 to 24 years of age. All respondents included in the analysis were residents of Canada or the US and did not self-identify as vegan or vegetarian.
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