What works – and what doesn’t – for engaging people on climate change
Author(s): Stephen Sheppard, Deepti Mathew Iype, Shirlene Cote, Jon Salter
This Special Report from the Pacific Institute for Climate Solutions (PICS) is a synthesis of key findings from a cluster of PICS funded Social Mobilization research projects, conducted in British Columbia (BC) during 2010 – 2014. This report explains “what works” and “what doesn’t work” in engaging the public and motivating people to act on climate change solutions. Included in this report is a brief summary of the BC context for social mobilization, as well as key findings from the literature on psychology of behaviour change, social movements, social learning and place-based approaches.
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