Tagged: audiences

Communicating Decentralised Renewable Energy to Financiers and Senior Policymakers: A Guide for Campaigners and Non-Governmental Organisations

Effective communications requires reflecting and responding to different audiences, and tailoring messaging to the values of each audience. NGOs and financiers have different values and therefore use different narratives, often with entirely different vocabularies. Policymakers – especially those in government and multilateral development agencies – tend to sit between the two sectors, adopting some of the NGO concerns about social...

Communicating Climate Change in India

A large body of research shows that people need to understand climate change as a narrative, containing their own language and shaped by their own values and experience. Most climate change language however is dry, technical or too based in the campaign culture of the Global North. To date, there has been very little research into effective climate change communications...

Managing the Psychological Distance of Climate Change

Climate change is a notoriously ‘distant’ risk for most people – it feels ‘not here’ and it feels ‘not now’. Anyone who has had any experience trying to engage the public on climate change will likely recognise the challenge of overcoming the so-called ‘psychological distance’ of the issue, and bringing climate change ‘closer to home’. There is a lot of...

The Uncertainty Handbook: A Practical Guide for Climate Change Communicators

If you have ever struggled with the communication of uncertainty, then this handbook is for you. It distills the most important research findings and expert advice into a few pages of practical, easy- to-apply techniques providing scientists, policy-makers and campaigners with the tools they need to communicate more effectively around climate change…. This handbook offers some strategies for closing the...