Tagged: behaviour

Communicating Climate Change in India

A large body of research shows that people need to understand climate change as a narrative, containing their own language and shaped by their own values and experience. Most climate change language however is dry, technical or too based in the campaign culture of the Global North. To date, there has been very little research into effective climate change communications...

Fear Doesn’t Work and Other Lessons on Climate Change Communication

Last year, Climate Tracker produced toolkits to help journalists, writers, and other communicators write about climate change and publish it in media. But, we couldn’t help ask ourselves: what makes climate change communication effective? How do we deal with climate skeptics? And how can we communicate climate science clearly? We decided to come up with a new toolkit to try...

Faith & Climate Change: A guide to talking with the five major faiths

Faith shapes the values and behaviour of billions of people. In 2015 there was a surge in action on climate change from faith groups – and with more than 8 in 10 people worldwide identifying with a faith, we need to keep that momentum going. For climate communicators both within and outside faith communities, there is a need to better...