Tagged: campaigns

Framing Nature Toolkit

Our wildlife matters…but so do our words. This guide will show that our choice of words is just as important as any other decision we make in conservation. The guide will explain what framing is and how we can use it to create a better world for wildlife. If we communicate with an understanding of framing we are more likely...

Communicating Decentralised Renewable Energy to Financiers and Senior Policymakers: A Guide for Campaigners and Non-Governmental Organisations

Effective communications requires reflecting and responding to different audiences, and tailoring messaging to the values of each audience. NGOs and financiers have different values and therefore use different narratives, often with entirely different vocabularies. Policymakers – especially those in government and multilateral development agencies – tend to sit between the two sectors, adopting some of the NGO concerns about social...

The Consensus Handbook

This handbook provides a brief history of the consensus on climate change. We’ll summarize the research quantifying the level of scientific agreement on human-caused global warming. We’ll examine what the public thinks about the consensus, and the misinformation campaigns that have sought to confuse people. We’ll look at how we should respond to misinformation and how best to communicate the...

Communicating Climate Change in India

A large body of research shows that people need to understand climate change as a narrative, containing their own language and shaped by their own values and experience. Most climate change language however is dry, technical or too based in the campaign culture of the Global North. To date, there has been very little research into effective climate change communications...

Fear Doesn’t Work and Other Lessons on Climate Change Communication

Last year, Climate Tracker produced toolkits to help journalists, writers, and other communicators write about climate change and publish it in media. But, we couldn’t help ask ourselves: what makes climate change communication effective? How do we deal with climate skeptics? And how can we communicate climate science clearly? We decided to come up with a new toolkit to try...