Tagged: framing

Framing Nature Toolkit

Our wildlife matters…but so do our words. This guide will show that our choice of words is just as important as any other decision we make in conservation. The guide will explain what framing is and how we can use it to create a better world for wildlife. If we communicate with an understanding of framing we are more likely...

Communicating Decentralised Renewable Energy to Financiers and Senior Policymakers: A Guide for Campaigners and Non-Governmental Organisations

Effective communications requires reflecting and responding to different audiences, and tailoring messaging to the values of each audience. NGOs and financiers have different values and therefore use different narratives, often with entirely different vocabularies. Policymakers – especially those in government and multilateral development agencies – tend to sit between the two sectors, adopting some of the NGO concerns about social...

How to make the case for climate solutions: Ontarians’ views on carbon pricing and cap and trade

We surveyed 857 Ontarians in September 2015 to explore thoughts about carbon pricing and Emissions Trading (cap and trade) policies and 12 frames/narratives. Each narrative (six on carbon pricing; six on cap and trade) expressed a different ‘idea’, or cognitive frame, developed by George Marshall at the Climate Outreach and Information Network (COIN).These ideas covered frames such as “polluter pay”,...

Sustainable Consumption and Production Framing: A Research Summary

How do Canadians and Americans and specifically city sustainability directors view sustainable consumption and production? How do they frame and communicate SCP and what opportunities and barriers exist to talking with each other about this topic? This report attempts to summarize the state of Canadian and U.S. public opinion around sustainable production and consumption issues, as well as the opportunities...