Tagged: framing

How to make the case for climate solutions: Ontarians’ views on carbon pricing and cap and trade

We surveyed 857 Ontarians in September 2015 to explore thoughts about carbon pricing and Emissions Trading (cap and trade) policies and 12 frames/narratives. Each narrative (six on carbon pricing; six on cap and trade) expressed a different ‘idea’, or cognitive frame, developed by George Marshall at the Climate Outreach and Information Network (COIN).These ideas covered frames such as “polluter pay”,...

Sustainable Consumption and Production Framing: A Research Summary

How do Canadians and Americans and specifically city sustainability directors view sustainable consumption and production? How do they frame and communicate SCP and what opportunities and barriers exist to talking with each other about this topic? This report attempts to summarize the state of Canadian and U.S. public opinion around sustainable production and consumption issues, as well as the opportunities...

Food Values

What does food mean to people? Is it fuel for the engine, a fashion item, an export commodity, a sensual temptation, a vehicle for culture and celebration, a badge of religious and political identity, or a vital connection with the natural world? It can be all of these things and more, and the stories people tell about food will affect...

The Uncertainty Handbook: A Practical Guide for Climate Change Communicators

If you have ever struggled with the communication of uncertainty, then this handbook is for you. It distills the most important research findings and expert advice into a few pages of practical, easy- to-apply techniques providing scientists, policy-makers and campaigners with the tools they need to communicate more effectively around climate change…. This handbook offers some strategies for closing the...

The Seven Dimensions of Climate Change: Introducing a new way to think, talk, and act

In this discussion document, produced to provoke feedback ahead of a final report later this year, we argue that climate change is best understood as a challenge with seven dimensions: In Science we need a new social contract between scientists and society; moving away from a hands off view of just giving the facts towards deeper engagement with communication and policy. With Behaviour we need to...