Tagged: framing

The Seven Dimensions of Climate Change: Introducing a new way to think, talk, and act

In this discussion document, produced to provoke feedback ahead of a final report later this year, we argue that climate change is best understood as a challenge with seven dimensions: In Science we need a new social contract between scientists and society; moving away from a hands off view of just giving the facts towards deeper engagement with communication and policy. With Behaviour we need to...

Communicating bigger-than-self problems to extrinsically-oriented audiences

This report presents an overview of the results of research conducted with a pool of volunteers from Cardiff, Wales, for whom extrinsic (or more materialistic) values were held to be particularly important by comparison to the UK population at large. This research focused on the effects of asking participants in the study to reflect for a few minutes on why...

Limitations of Environmental Campaigning Based on Values for Money, Image, and Status

Since 2009, we have been suggesting that there is a potential danger in those aspects of the Value Modes approach which argue that campaigners should attempt to motivate pro-environmental behaviour by connecting such behaviours to aims like money, image, and status. We have carefully grounded the case that we have advanced in the peer-reviewed scientific literature on values. Because some...