A large body of research shows that people need to understand climate change as a narrative, containing their own language and shaped by their own values and experience. Most climate change language however is dry, technical or too based in the campaign culture of the Global North. To date, there has been very little research into effective climate change communications...
Looking for some professional development? Consider the IECA's online course Environmental Communication: Research Into Practice, beginning every January and September.
adaptation animals Asia attitudes audiences behaviour biodiversity business campaigns Canada climate change energy Europe food forests framing health identity images language marketing meat metaphor misinformation narrative nature policy politics psychology public engagement religion resilience risk science communication storytelling sustainability UK uncertainty USA values visualization water weather wildlife worldviews
This site is a project of the International Environmental Communication Association (IECA).
We're part of the .eco community.
Inclusion of a resource on this site should not be considered an endorsement.