Talk•Eco

Resources for Environmental and Sustainability Communicators

Tagged: narrative

Guides / Reports

How to make the case for climate solutions: Ontarians’ views on carbon pricing and cap and trade

We surveyed 857 Ontarians in September 2015 to explore thoughts about carbon pricing and Emissions Trading (cap and trade) policies and 12 frames/narratives. Each narrative (six on carbon pricing; six on cap and trade) expressed a different ‘idea’, or cognitive frame, developed by George Marshall at the Climate Outreach and Information Network (COIN).These ideas covered frames such as “polluter pay”,...

Guides

The Uncertainty Handbook: A Practical Guide for Climate Change Communicators

If you have ever struggled with the communication of uncertainty, then this handbook is for you. It distills the most important research findings and expert advice into a few pages of practical, easy- to-apply techniques providing scientists, policy-makers and campaigners with the tools they need to communicate more effectively around climate change…. This handbook offers some strategies for closing the...

Guides

The Hero’s Handbook: The How-To-Guide to Becoming a Hero Brand

What is a hero? A hero is someone who solves the problems that are too big for the rest of us. In the movies this means saving the world from being destroyed by the latest death ray, then finding out the girl you love is your twin sister. In real life it’s bigger than that. It means championing fairness, fighting...