Tagged: psychology

Fear Doesn’t Work and Other Lessons on Climate Change Communication

Last year, Climate Tracker produced toolkits to help journalists, writers, and other communicators write about climate change and publish it in media. But, we couldn’t help ask ourselves: what makes climate change communication effective? How do we deal with climate skeptics? And how can we communicate climate science clearly? We decided to come up with a new toolkit to try...

Managing the Psychological Distance of Climate Change

Climate change is a notoriously ‘distant’ risk for most people – it feels ‘not here’ and it feels ‘not now’. Anyone who has had any experience trying to engage the public on climate change will likely recognise the challenge of overcoming the so-called ‘psychological distance’ of the issue, and bringing climate change ‘closer to home’. There is a lot of...

The Debunking Handbook

The Debunking Handbook, a guide to debunking misinformation, is now freely available to download. Although there is a great deal of psychological research on misinformation, there’s no summary of the literature that offers practical guidelines on the most effective ways of reducing the influence of myths. The Debunking Handbook boils the research down into a short, simple summary, intended as...

Limitations of Environmental Campaigning Based on Values for Money, Image, and Status

Since 2009, we have been suggesting that there is a potential danger in those aspects of the Value Modes approach which argue that campaigners should attempt to motivate pro-environmental behaviour by connecting such behaviours to aims like money, image, and status. We have carefully grounded the case that we have advanced in the peer-reviewed scientific literature on values. Because some...

Meeting Environmental Challenges: The Role of Human Identity

The epochal scale of today’s environmental challenges is now beyond serious scientific dispute. Awareness of the scale of these challenges grows ever greater – in the case of climate change, it seems that the prognoses of climatologists grow yet more urgent on an almost weekly basis. And as this awareness grows, so too does our understanding of the gulf between...

The Psychology of Climate Change Communication

Research shows that most Americans do not feel a personal connection to climate change. They are aware of it, they may even rank it as a concern, but according to a 2008 Pew Research Center for People and the Press, they do not perceive it as a near-term priority on par with, say, the economic downturn or the need to...