Tagged: USA

Let’s Talk Faith & Climate: Communication Guidance for Faith Leaders

Let’s Talk Faith and Climate: Communication Guidance for Faith Leaders is designed to be useful to both experienced and novice climate change and faith communicators. This guide synthesizes the latest academic research and message testing on climate communications from across the social sciences into a practical guide to support meaningful discussions on climate change and faith among individuals and groups....

The Buzz on Buzzwords: Do Americans get the sustainability jargon you’re using – and does it make them want what you’re selling?

It’s 2015, and green is exponentially more mainstream these days. It’s a selling point for many major global brands. It’s plastered all over product packaging. It’s the star of Super Bowl ads aimed at the American heartland. And we all know (and may be a little weary of) the lingo that goes with environmental marketing: Green. Eco-friendly. Sustainable. To say...