Tagged: visualization

Which factory farming video is more effective?

In January of 2013, The Humane League ran a series of online advertisements to see which farm animal cruelty video was more effective at inspiring young women to want to change their diet: What Came Before or Farm To Fridge. A total of 83,000 viewers were tracked. A smaller-scale comparison, reaching 19,000 viewers, included two additional farm animal cruelty videos...